Nabin Kim
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Product Discovery & MVP

Tomato

Identified event-discovery pain points and shaped an early-stage crypto event curation product from research through design and launch support.

Role & scope

Co-founder responsible for product discovery, user research, UX direction, event data management, and early-stage marketing.

Capabilities

User Research · Product Design · Early-stage GTM

THE CHALLENGE

Crypto events were fragmented across channels, making it difficult for users to find relevant opportunities based on their interests and location.

WHAT I DID

  1. Interviewed users to understand event discovery habits and pain points.
  2. Structured event information and recommendation concepts.
  3. Designed the MVP experience and core flows in Figma.
  4. Maintained event data and supported launch communication across Telegram and X.

OUTCOMES

Problem-to-MVP ownership
Research-led UX decisions
Launch-ready product concept

SELECTED ARTIFACTS

PLACEHOLDER

Figma prototype

PLACEHOLDER

User research notes

PLACEHOLDER

Event data structure

PLACEHOLDER

Launch content

TRANSFERABLE CAPABILITY

I can move from an observed market problem to a testable product concept and early go-to-market execution.